Kansas City, MO – December 12, 2018 – FitVine Wine LLC, one of the country’s fastest growing wine brands (www.fitvinewine.com), is now a part of the BERKS Group/News-Press & Gazette Company’s portfolio of investments. BERKS closed a deal to become partners with co-founders Mark Warren and Tom Beaton.
“FitVine’s growth story is extraordinary. Mark and Tom have turned their passion for fitness and living well into a national brand that is a bull’s eye for what consumers are looking for. Each wine is perfect for today’s consumer who wants to be more conscious about what they are eating and drinking.” said Eric Bradley, Executive Vice President of the BERKS Group.
FitVine was founded in 2015 and is the first national, standalone wine brand to actively pursue people focused on health and wellness. Due to a unique fermentation process, FitVine contains lower sugar, calories, sulfites and carbohydrates than many conventional wines without reducing alcohol levels or compromising taste. Additionally, FitVine’s clean label contain no additives. FitVine has a complete line of varietals including Cabernet Sauvignon, Chardonnay, Pinot Noir, Sauvignon Blanc, Pinot Grigio and a Rose produced in Lodi, California as well as a Prosecco produced in Italy.
“BERKS is the perfect partner. Their operational support, experienced operating partner expertise in the better-for-you food industry and patient capital will help fuel our explosive growth across the country” said Tom Beaton, FitVine’s co-founder and CEO.
FitVine has built a network of national distributors that includes some of the leading wine and spirits distribution companies. Its wines are now distributed in all 50 states and the District of Columbia in more than 7,800 stores as well as online.
Dennis Krause, BERKS’ Operating Partner for Food/AgriBusiness said, “FitVine is exactly the type of company we are looking for at BERKS. Their focus on a third-party verified, better-for-you wine and natural production processes is a perfect fit with what consumers are looking for right now. We are very excited to partner with the outstanding and visionary founders and leaders of FitVine and look forward to growing with them.”
News-Press & Gazette Company (NPG) is a privately-owned company with extensive holdings in broadcast television, newspapers and other industries across the United States. Founded in 1951, the company is currently led by the third and fourth generations of the Bradley family. The company is also pursuing further investments in food/agri-business, precision manufacturing, and technology through NPG and its diversification arm called BERKS Group. For more information, please visit www.npgco.com or www.BERKSGroup.com.